Mobilisation against breast cancer
October 15, 2024
Reading time: about 3 minutes
Every year, Pink October dons its emblematic colour to raise public awareness of breast cancer, a disease that affects almost 1 in 8 women in their lifetime. The event, which began in 1992, is now a worldwide phenomenon, and aims to inform, support and mobilise people around a single cause: the fight against breast cancer.
Breast cancer develops when a cell in the breast changes and begins to multiply uncontrollably, forming a malignant tumour. Although it can affect people of all ages, this type of cancer is more common in women aged 50 and over (almost 80% of breast cancers develop after the age of 50). However, we should not overlook the fact that younger women, as well as men (although less frequently: less than 1% of breast cancers), can also be affected.
Early detection is essential in the fight against breast cancer. The earlier a tumour is detected, the greater the chances of recovery. Women aged between 50 and 74 are recommended to have a mammogram every two years, to detect any abnormalities even before any symptoms appear.
Pink October is not just a month to raise awareness, it's also a time to celebrate the victories achieved against the disease thanks to advances in research. For several decades now, survival rates have been rising, and treatments are increasingly targeted and effective. This improvement in care is largely due to scientific research and the donations collected during awareness campaigns.
Throughout October, events are organised to encourage screening, raise funds and remind people of the importance of solidarity. Companies, associations and local authorities are getting involved by organising walks, charity sales, conferences and even by illuminating monuments in pink.
At Phosphore Santé, we took part in the Triathlon des Roses on 21 September in Paris. This sporting, solidarity-based and committed event raised over €460,000 to support breast cancer research projects selected by the ARC Foundation (to (re)discover our experience of this race, click here).
Prevention is a powerful weapon against breast cancer. As well as screening, adopting a healthy lifestyle is crucial: regular physical activity, a balanced diet, reducing alcohol consumption and stopping smoking are all factors that can reduce the risks.
Information is also key. Social networks, blogs and specialist websites play a crucial role in disseminating this information. Each publication, each piece of information, can potentially save a life.
In conclusion, Pink October is more than just a month to raise awareness. It's a call to action, a call to solidarity, and a celebration of the progress we've made together. Let's keep informing ourselves, getting involved, and supporting research so that tomorrow, breast cancer is a distant memory.
